Awareness stage is the top of the funnel where customers become aware of the brand products/ services. At this stage, goal is to attract customers attention through various marketing channels such as SEM, SEO, social media marketing.

SEM  is a paid advertising to reach target audience based on their demographics which includes PPC and display advertising. Thus this method increasing brand visibility and driving website traffic. SEO is on optimizing your website to improve organic search engine rankings. on-page SEO involves meta tags, headings, and content, as well as off-page SEO factors such as backlinks and social media channels, businesses can elevate their visibility in organic search results. Social media marketing drives targeting audience based on specific demographics and interests using paid ads on social channels.